What is local marketing 🎯

Local marketing refers to all the marketing tools used to reach a local population within a well-defined geographical area. Using both online and offline tools, local marketing platforms give your business physical and digital visibility.

This enables you to win the trust of customers on the smallest possible scale: that of your point of sale.

Boost your local visibility

The benefits of local marketing for your business âš¡

Thinking about local marketing as part of your digital communications strategy means thinking about how to meet customers’ requirements, with the primary aim of building a strong relationship with them.

Companies are increasingly taking this concept into consideration as they develop their drive-to-store strategy. Logically enough, the more campaigns are tailored to the local context, the more receptive customers will be to your message.

This type of strategy meets a number of clearly identified objectives:

Facts and figures 📈

The figures below demonstrate the growing power of local marketing and its effect on consumers. Studies show that local marketing is an important growth driver for brands with point-of-sale or distribution networks.

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Growing popularity

In 2021, Google searches containing “nearby” increased by 100%.

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An interest in local

46% of these searches are aimed at finding a local company that can meet the demand.

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A clear preference

76% of people want to buy from brands that personalise their communications

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With social networks

67% of Facebook users consult a local business page at least once a week

One last figure

Half of local searches result in a store visit within 24 hours 😎

Boteca and local marketing

Boteca is the ideal platform for communicating, deploying your marketing campaigns, showcasing your products, and much more!

We have taken care of every detail, from referencing to targeting and managing points of sale, so that we can put ourselves at the service of your local marketing strategy.

For example, Boteca allows you to :

  • Easily distribute localized content across your entire network
  • Take over the content of the Google Business Profile listings of sales outlets
  • Display customer reviews on local pages
  • Share local content on social networks
  • Integrate with other marketing tools
  • …and much more !
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Our customers' testimonials

A few words are worth more than a long speech !

I really enjoyed working with the team at Boteca. They listened attentively to our needs and wishes and translated them completely into the project. In addition, they are very flexible, thoughtful, responsive and very professional.

Lisa Marrone

Marketing Manager, Maxus Motors BeLux
The ‘Boteca’ solution provides a robust, high-performance web solution for all our local dealers and helps us to implement our local marketing strategy.

Isabelle Michiels

Marketing Manager, Hyundai BeLux
The ‘Boteca’ solution provides a robust, high-performance web solution for all our local dealers and helps us to implement our local marketing strategy.

Isabelle Michiels

Marketing Manager, Hyundai BeLux
I really enjoyed working with the team at Boteca. They listened attentively to our needs and wishes and translated them completely into the project. In addition, they are very flexible, thoughtful, responsive and very professional.

Lisa Marrone

Marketing Manager, Maxus Motors BeLux