About us
Our mission?
Helping automotive brands to support their local dealerships!
Our vision ?
Expand internationally and become a reference platform in Europe

Our story
Laurent and Alain bought the company Yours
founded in the 90's and transformed it
into Blue e-Motion, the agency that offers
web solutions ranging from websites
to web applications, including also e-shops.
After 4 months of marketing research to define the content of the first version of the Boteca platform, we start the development phase.
In Belgium and Luxembourg, SsangYong was launched during the summer, quickly followed by Maxus and Hyundai.
The Boteca platform is available on the market!
Our target of 500 dealers has been well exceeded.
New car brands are joining us: Isuzu, Suzuki and MG.
With Isuzu, we launched our first network in Holland during the summer.
And in November we added 4 new countries: Germany, Austria, the Czech Republic and Slovakia.
Our target of 500 dealers has been well exceeded.
Our team
Laurent and Alain :
wine and cheese, salt and pepper, milk and cereals, … , the leader and the scholar. In short, the complementarity.


Our values
The kindness
At Blue e-Motion, we put the priority on transparency and benevolence in order to meet the needs of our customers in the fairest way possible
The loyalty
We work with long-standing reference customers such as Tractebel and Hyundai because of our customer approach. Growing our customers is at the heart of our business, and we do everything possible to achieve this
The empathy
In addition to being right in our boots, we put ourselves in yours! We respond to every need and challenge as if they were our own.